// News and Information Technology: How Has Apple Changed Under CEO Tim Cook?

Sunday 25 August 2013

How Has Apple Changed Under CEO Tim Cook?


This Saturday, Aug. 24, marks two years since Tim Cook took over as Apple CEO. In that time, the company has been on a roller coaster ride of highs and lows.

Over the last two years, Cook has watched Apple become the world's most valuable company — and then watched the company's stock price tumble more than $200 a share.
While Apple still finds success whenever it releases a new device, the public (and even Apple's board of directors) have noted concerns about the company's pace of innovation. While the tech industry has become more competitive and innovative, the public still expects the most cutting-edge releases from Apple, which came to be standard under Steve Jobs.



With Apple's next product launch looming in early September, there are many questions the public wants answered: What can we expect from Apple this year? How has Tim Cook fared as Apple's CEO? Can Apple once again pave the way for new innovations?

Today at 2 p.m. ET, we will be hosting a MashTalk Google Hangout on the Mashable Google+ page to discuss Tim Cook's tenure as CEO and what we can expect from Apple in the near future. Join Mashable Editor in Chief Lance Ulanoff, Tech Editor Pete Pachal, Business Editor Todd Wasserman, Senior Tech Analyst Christina Warren and Community Producer Ryan Lytle for the Apple-centric conversation.

Do you have any questions or comments about Tim Cook's reign as Apple CEO? Share them in the comments below or tweet using the hashtag #MashTalk and we'll try to address them during today's Hangout.

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